(Forward to 2:07) and hear the WAFFLE CREW tell Comedian/AGT Season 12 finalist, Preacher Lawson, how one of their inspirations and biggest help along their journey was none other than TOTC’s own, Shanell Finney.
2019 Shorty Awards
Our Founding Partner, Shanell Finney, teamed up with our good friends over at iHeartRadio to bring this social stop to life - a subway cart in the back of Madison Square Garden! The activation would go on to shape insta-social history, earning us our first nomination at the 2019 Shorty Awards!
The subway dance videos generated over 2.5 million video views on the night of the show. The content produced with WAFFLE NYC scored over 175K engagements and resulted in over 125 million impressions.
The partnership earned national press coverage from Variety, InStyle, HipHopDX and more, and contributed to a 45% increase in mentions of iHeartRadio across social platforms. This content helped #iHeartJingleBall to become a worldwide trending topic and one of the most talked about live events of the year.
THE ELLEN SHOW
The Bronx-based W.A.F.F.L.E dance crew is known for performing impressive routines on New York City subways, and after a video of them dancing on the train went viral, Ellen welcomed them to the show to perform. Plus, she gave them the biggest tip they've ever received, thanks to her friends at Walmart.